Privacy Policy

Last Updated: June 12, 2025

Privacy Policy for Downly - Instagram Video Downloader

Your privacy is critically important to us. This Privacy Policy outlines the types of information we collect when you use Downly - Instagram Video Downloader (the "Service"), how we use it, and the steps we take to protect it. It also explains your rights under the General Data Protection Regulation (GDPR) for users in the European Economic Area (EEA), the UK, and Switzerland, and the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), for California residents.

By using our Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect two main types of information:

Information You Provide Directly:

  • Instagram Video URLs: When you use our Service, you provide us with Instagram video URLs. We process these URLs solely to fetch the video content for your download. We do not store these specific URLs linked to your identity after the download request has been processed, unless required for legitimate security or debugging purposes for a very limited time (e.g., 24-48 hours to identify and resolve service errors).

Information Collected Automatically (Usage Data):

  • IP Address: Your IP address is collected automatically to facilitate the communication between your device and our servers, for basic analytics, security (e.g., to prevent abuse), and advertising purposes (as detailed in Section 11).
  • Device and Browser Information: We may collect information about the type of device (e.g., mobile, desktop) and web browser you are using (e.g., Chrome, Firefox) to optimize your experience, for general analytics, and advertising purposes.
  • Usage Statistics: We may gather anonymized and aggregated data about how the Service is used, such as the number of successful downloads, timestamps of usage, and general traffic patterns. This data is aggregated and generally does not directly identify individual users.

We do NOT directly collect sensitive personal information, or traditional personally identifiable information such as your name, email address, physical address, or any other contact details from you for core service functionality.

2. Categories of Personal Information We Collect (CCPA/CPRA)

Under the CCPA/CPRA, "Personal Information" includes information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

Based on our Service, we collect the following categories of Personal Information:

  • Identifiers: Such as IP address, device identifiers, cookie IDs.
  • Internet or other electronic network activity information: Such as Browse history, search history, information regarding a consumer's interaction with a website, application, or advertisement (e.g., usage statistics, timestamps, browser type, operating system).

We do not collect "Sensitive Personal Information" as defined by the CCPA/CPRA.

3. Sources of Personal Information

We collect the Personal Information mentioned above from the following sources:

  • Directly from you: When you input an Instagram video URL.
  • Indirectly from you: Through your device and browser interactions with our Service.
  • From third parties: Such as analytics providers (e.g., Google Analytics) and advertising partners (e.g., Google AdSense), which may provide us with aggregated or anonymized data about user behavior, or process data on our behalf.

4. Lawful Basis for Processing (GDPR)

For users in the European Economic Area (EEA), the UK, and Switzerland, we process your Personal Data based on the following legal grounds:

  • Performance of a Contract: We process Instagram video URLs and associated technical data (like your IP address to route the request) as necessary to provide the video downloading service that you request from us.
  • Legitimate Interests: We rely on legitimate interests to:
    • Analyze usage data and traffic patterns to improve our Service, troubleshoot issues, and enhance features.
    • Monitor IP addresses and usage patterns for security purposes and to prevent fraud, abuse, and misuse of our Service.
    • Display contextual or personalized advertisements (where permitted by your consent) that help us operate the Service (see Section 11). We conduct a legitimate interests assessment to ensure your privacy rights are balanced against our interests.
  • Consent: Where required by law (e.g., for non-essential cookies used for analytics or personalized advertising), we rely on your explicit consent. You will be prompted by our Consent Management Platform (CMP) to provide or withdraw consent for such data processing.

5. How We Use the Information (Purposes for Collection)

We collect and use the Personal Information mentioned above for the following business and commercial purposes:

  • To Provide and Maintain the Service: To fulfill your requests to download Instagram videos and ensure the core functionality of Downly - Instagram Video Downloader.
  • To Improve Our Service: To analyze usage data, understand user preferences, troubleshoot issues, and enhance the performance and features of the Service.
  • For Security and Abuse Prevention: To monitor for and prevent fraudulent activity, spam, unauthorized access, or misuse of our Service, protecting the integrity and security of our systems and users.
  • For Analytics: To understand website traffic and usage trends, helping us make informed decisions about service development (using anonymized and aggregated data, where possible).
  • For Advertising: To display advertisements, including personalized ads, as detailed in Section 11.

6. Sharing Your Information (No Sale or Direct Sharing by Downly)

We are committed to protecting your privacy.

  • No Sale or Direct Sharing of Personal Information by Downly: Downly - Instagram Video Downloader does NOT sell personal information as defined by the CCPA/CPRA. We also do not directly share personal information for cross-context behavioral advertising purposes, outside of the standard operation of third-party advertising services like Google AdSense (as described in Section 11), for which your consent or opt-out choices will be respected. We do not receive any monetary or other valuable consideration for user data from direct sales or sharing for advertising.
  • Disclosure to Service Providers: We may disclose your Personal Information to third-party vendors, consultants, and other service providers who perform services on our behalf (e.g., website hosting, analytics services, advertising services). These parties are contractually bound by confidentiality agreements and are only permitted to use the information for the specific services they are performing for us, consistent with this Privacy Policy.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency request).
  • Protection of Rights: We may disclose information when we believe it is necessary to protect the rights, property, or safety of Downly - Instagram Video Downloader, our users, or others.

7. International Data Transfers (GDPR)

If you are located in the EEA, the UK, or Switzerland, please be aware that the Personal Information we collect may be transferred to, stored, and processed in countries outside of the EEA, the UK, or Switzerland, including the United States, where our servers or service providers may be located.

These countries may not have data protection laws equivalent to those in the EEA, the UK, or Switzerland. When we transfer your Personal Information to countries outside these regions, we rely on legally recognized transfer mechanisms, such as Standard Contractual Clauses (SCCs) approved by the European Commission, to ensure your data is afforded a similar level of protection. By using our Service, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Policy.

8. Data Retention

We retain usage data and IP addresses for a limited period necessary for the purposes outlined in this Privacy Policy, such as security, analytics, and service improvement. Instagram video URLs provided by users are processed in real-time and generally not stored beyond the immediate processing of your download request, unless required for specific, short-term debugging. The specific retention period for different types of data depends on the purpose for which it was collected and our legal obligations.

9. Data Security

We implement reasonable security measures designed to protect the information we collect from unauthorized access, disclosure, alteration, or destruction. These measures include (but are not limited to) encryption, access controls, and regular security assessments. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

10. Third-Party Links

Our Service may contain links to third-party websites or services (e.g., Instagram, for the source of the video, or external advertisers). This Privacy Policy applies only to our Service. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit.

11. Cookies and Tracking Technologies

We use cookies and similar tracking technologies for:

  • Website Functionality: To ensure the Service works correctly (e.g., remembering basic preferences).
  • Analytics: To understand website usage patterns and improve our Service.
  • Advertising: For serving advertisements, including personalized ads, through third-party partners like Google AdSense, as detailed below.

Cookies are small text files placed on your device by your web browser. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service or see relevant ads.

Advertising and Google AdSense:

We use Google AdSense to serve advertisements on our Service.

  • Google as a Third-Party Vendor: Google, as a third-party vendor, uses cookies (including the DART cookie) to serve ads on our site.
  • Personalized Advertising: Google's use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet. These cookies allow Google to collect data such as your IP address, device type, browser information, and interactions with ads and content to display personalized ads.
  • Other Third-Party Vendors: Other third-party vendors and ad networks may also serve ads on our site. These third-party ad servers or ad networks use technology to send the advertisements and links that appear on Downly directly to your browser. They automatically receive your IP address when this occurs. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and/or to personalize the advertising content that you see.
  • No Access to Third-Party Cookies: Downly - Instagram Video Downloader has no access to or control over these cookies that are used by third-party advertisers.

Opting Out of Personalized Advertising:

Users may opt out of personalized advertising by visiting:

You may also be able to opt out of some third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.

12. Children's Privacy

Our Service is not intended for use by anyone under the age of 13 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

13. Your Privacy Rights

Depending on your location, you may have specific rights regarding your Personal Information.

A. For California Residents (CCPA/CPRA Rights)

If you are a California resident, you have specific rights regarding your Personal Information under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These rights include:

  • Right to Know: You have the right to request that we disclose to you the categories and specific pieces of Personal Information we have collected about you, the categories of sources from which the Personal Information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, and the categories of third parties to whom we disclose personal information.
  • Right to Delete: You have the right to request the deletion of Personal Information that we have collected from you, subject to certain exceptions.
  • Right to Opt-Out of Sale/Sharing: You have the right to opt-out of the sale or sharing of your Personal Information. As stated in Section 6, Downly - Instagram Video Downloader does not sell personal information. Regarding sharing for cross-context behavioral advertising, while Google AdSense may use cookies for personalized ads, we do not directly share your data for such purposes. You can opt-out of personalized advertising as described in Section 11.
  • Right to Correct: You have the right to request that we correct inaccurate Personal Information that we maintain about you.
  • Right to Limit Use and Disclosure of Sensitive Personal Information: We do not collect sensitive personal information as defined by the CCPA/CPRA.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. This means we will not deny you goods or services, charge different prices, or provide a different level or quality of goods or services.

B. For EEA, UK, and Swiss Residents (GDPR Rights)

If you are located in the European Economic Area (EEA), the UK, or Switzerland, you have the following data protection rights:

  • The Right to be Informed: You have the right to be informed about the collection and use of your Personal Data. This Privacy Policy serves to fulfill that right.
  • The Right of Access: You have the right to request copies of your Personal Data.
  • The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
  • The Right to Erasure ("Right to be Forgotten"): You have the right to request that we erase your Personal Data, under certain conditions.
  • The Right to Restrict Processing: You have the right to request that we restrict the processing of your Personal Data, under certain conditions.
  • The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
  • The Right to Object: You have the right to object to our processing of your Personal Data, under certain conditions, particularly where processing is based on legitimate interests or for direct marketing.
  • Rights in relation to automated decision-making and profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. We do not engage in such automated decision-making.
  • The Right to Withdraw Consent: If we are relying on your consent to process your Personal Data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before you withdraw your consent.
  • The Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority regarding our collection and use of your Personal Data. For more information, please contact your local data protection authority in the EEA, UK, or Switzerland.

C. How to Exercise Your Privacy Rights (GDPR & CCPA/CPRA)

To exercise any of your privacy rights (Right to Know, Delete, Correct, Access, Rectification, Erasure, Restriction, Data Portability, Objection, or Withdraw Consent), please submit a verifiable consumer request to us by:

Verifiable Consumer Request:
To protect your privacy and security, we will take steps to verify your identity before responding to your request. While we do not collect traditional PII, we may ask you to provide information that allows us to reasonably verify your identity as the consumer about whom we collected personal information (e.g., your IP address at the time of your last usage, or other unique identifiers associated with your device). We will use a reasonable method to verify your identity to the degree of certainty required by applicable law based on the type of information we have. We will respond to your request within the timeframe required by law (e.g., 45 days for CCPA/CPRA, 30 days for GDPR, with possible extensions).

Authorized Agent:
You may designate an authorized agent to make a request under the CCPA/CPRA or GDPR on your behalf. If you use an authorized agent, we may require proof of that authorization (e.g., a written authorization from you or a power of attorney). We may also require you to verify your own identity directly with us.

14. Important Disclaimer Regarding Instagram

Downly - Instagram Video Downloader is an independent service and is NOT affiliated with, endorsed by, or sponsored by Instagram or Meta Platforms, Inc. Instagram content and trademarks are owned by Instagram and Meta Platforms, Inc. This Service is intended for personal use to download content that you are authorized to download under Instagram's Terms of Use and applicable copyright laws. You are solely responsible for ensuring you have the necessary rights and permissions before downloading any content and for using downloaded content in compliance with all applicable laws and Instagram's terms.

15. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

16. Contact Us

If you have any questions about this Privacy Policy, your rights, or our privacy practices, please contact us: